Technical SEO

Technical SEO is the part of search that lives in the code, the server, and the structure of your site. It's whether search engines can reach your pages, understand what they're about, and serve them quickly. It's the plumbing.

This is deliberately not everything under the "SEO" umbrella. We don't do keyword research, content strategy, copywriting, or link building. Those are real disciplines, and we have trusted SEO consultants we'll happily introduce you to. What we do is make sure the site underneath that work is technically sound—because the best content in the world won't rank on a site that can't be crawled.

Audit first, then fix

We start with an audit of your site's technical foundation, then help you fix what we find. Find the problems, understand their impact, prioritize what actually matters, and remediate.

What we look at

• Crawlability and indexation — robots directives, sitemaps, canonical tags, redirect chains, and orphaned pages, so search engines can reach everything you want them to reach and nothing you don't
• Site architecture and internal linking — a URL structure and link graph that make the relationships between your pages obvious
• Core Web Vitals and page speed — finding the bottlenecks that slow your site down and fixing them at the source rather than bolting on a caching plugin
• Mobile and rendering — making sure what a crawler sees matches what a person sees, which is where JavaScript-heavy sites most often come undone
• Structured data — schema.org markup so machines can read your organization, services, articles, events, and breadcrumbs as data rather than guessing from prose
• Metadata and heading structure — titles, descriptions, and a real heading outline on every page
• Migration and redirect planning — protecting the rankings you already have when a site moves, gets rebuilt, or changes domains
• Diagnostics — tracking down why a page dropped out of the index, or why traffic fell off a cliff after a release

Answer engines and AI search

Search has stopped being a list of ten blue links. A growing share of your audience asks ChatGPT, Claude, Perplexity, Google's AI Overviews, or an assistant built into their browser, and gets a synthesized answer with a handful of citations. Being the source that gets cited is a different problem from ranking third on a results page.

The encouraging part is that most of the work overlaps with technical SEO done well. Answer engines are crawlers with stricter appetites. What they reward is a site that states its facts unambiguously and structures them so a machine doesn't have to infer.

Here's what we do about it:

• Machine-readable facts. Structured data is no longer a nice-to-have. Organization, service, FAQ, product, and article schema give an AI system something definite to quote instead of something to paraphrase.
• Crawler access for AI agents. Your robots.txt and CDN rules decide which AI crawlers can see your site at all. That's a business decision as much as a technical one, and it deserves a deliberate answer rather than a default. We'll walk you through the tradeoffs and implement whatever you decide.
• Content served without JavaScript. Answer engines are markedly less patient than Google about rendering client-side content. If your key pages only exist after a bundle executes, they may simply not exist.
• Clear, self-contained answers. Pages that answer one question directly, near the top, in plain language get extracted cleanly. Pages that bury the answer in the eighth paragraph of a listicle don't.
• Consistent entity information. Your name, what you do, where you are, and who you serve should read identically across your site and the places that describe you. Contradictions make a model hedge or skip you.

We'll be up front with you about the limits here: nobody controls what a language model says, the field is a year or two old, and anyone selling you guaranteed AI rankings is guessing. What we can do is make sure your site gives these systems accurate, well-structured, accessible information—which is the only durable lever anyone actually has.

Who this is for

Technical SEO work makes sense if you:

• Are publishing good content that isn't getting the traffic it should
• Have just rebuilt or migrated a site, or are about to
• Are watching organic traffic decline and don't know why
• Have an SEO consultant handing you technical recommendations you need implemented
• Want to know whether AI assistants can find you, and what they're saying when they do
• Know something's not working right but aren't sure what

How we approach it

Audit first. We start by understanding your current state. What's working? What's broken? What's invisible? A thorough audit gives us a roadmap.

Prioritize based on impact. Not all issues matter equally. A handful usually account for most of the damage, and plenty of things a crawler flags as errors are safe to ignore. We'll tell you which is which.

Fix systematically. Remediation works best when it's methodical. We tackle issues in a logical order and verify each one, because a fix you can't measure isn't a fix.

Plain language, always. You get a report documenting what we found, what it means, and what we recommend—written so you can hand it to a colleague who doesn't do this for a living.

Standalone or combined

You can hire us just for an audit, for audit-plus-remediation on a site you already have, or fold this into a larger build. Technical SEO is also part of how we work by default: the sites we build ship with clean markup, real heading outlines, and structured data, because retrofitting is always more expensive.