SEO Web Consulting is a boutique online marketing agency based in Pittsburgh that's been demystifying SEO and digital strategy since 2005. Owner Valerie DiCarlo provides clients with ethical, holistic SEO consulting that drives measurable results—increased visibility, brand awareness, leads, and revenue. Her approach is personalized and relationship-focused, working with everyone from e-commerce businesses to publicly traded companies across the country.
In 2011, Valerie was looking for a web development partner she could trust—someone who understood how to build SEO-friendly websites and could work seamlessly alongside her consulting practice. The developers of her CMS at the time, ExpressionEngine, referred us to Valerie for help.
What started as help with her own site quickly evolved. As an SEO consultant, Valerie needed a development team she could bring into her client projects with confidence. Someone who understood how to implement technical SEO best practices from the ground up. Someone who could "read her mind" so she didn't have to start from scratch explaining fundamentals on every new engagement. Someone who could serve as both strategist and technical execution partner while she focused on what she does best.
Since 2011, we've worked on dozens of projects together. Some on Valerie's own site—we've helped her migrate from ExpressionEngine to Craft CMS, launched several refreshes, and completed a full redesign. But the bulk of our collaboration has been serving as her trusted development team on client work.
E-commerce sites - We've built online stores that perform well both technically and from an SEO perspective, giving Valerie's clients a solid foundation for their optimization work.
Marketing websites - From small business sites to corporate web presences, we've developed platforms that support Valerie's SEO strategies and give her clients the tools they need to succeed online.
SEO-first development - Over the years, we've absorbed SEO Web Consulting's best practices. We know how to structure sites for search visibility, build performant experiences, and create the technical foundation that lets Valerie's optimization work shine.
Strategic partnership - Valerie brings us in as a trusted advisor on client projects. We're not just executing her vision—we're collaborating on strategy, thinking through technical approaches, and helping her deliver comprehensive solutions to her clients.
Baseline understanding - This is what makes the partnership work. After a decade of collaboration, Valerie knows that when she brings us into a project, we're starting from a shared foundation of SEO knowledge. She doesn't have to explain the basics. We speak the same language. That efficiency lets her focus on the strategic SEO work while trusting us to handle the technical execution.
Every project starts with a conversation. Let's talk about your project and how Conflux Group can help.
Contact UsWhat makes this relationship special is the trust built over more than a decade of collaboration. Valerie operates a boutique consultancy where relationships and reputation are everything. The fact that she consistently brings us into her client work—and has been doing so since 2011—speaks to the kind of partnership we've built together.
We've learned her standards, her approach, her expectations. She knows we'll deliver work that reflects well on her practice and serves her clients' needs. That mutual trust is invaluable.
It's also the kind of partnership we value most. Not one-off projects with hard stop dates, but ongoing collaboration where we show up as an extension of Valerie's practice, year after year, project after project.
Whether it's maintaining her own site, migrating to new platforms, or building websites for her clients across the country, we're there as reliable collaborators who understand both the technical work and the SEO strategy that drives it.