Web Development Blog

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3 things you should do immediately after launching your new website

The push is over. The bugs are squashed. The content is perfect (except for that one typo on the third line of the fourth paragraph of your about us page). You've worked out every detail to get your new website this far. But now what? The launch of a new website is merely the first step in what will hopefully be a brand new adventure in marketing, whether it's for your company, organization, or just your personal site. For many, a website may seem like an online brochure. You design it, launch it, and then you're done. But really you...

2 Quick Tips to Boost Your PageSpeed Insights Score

You're missing the boat if you aren't running every single site your own or build through Google's PageSpeed Insights tool. Google has made it clear, from as early as 2010, that page load speed is included in the factors with which its search algorithm uses to rank search results. What this means for you is that not only does your site have to be optimized for relevance, but it also needs to be optimized for speed. And now with the majority share of internet traffic coming from mobile devices, a fast-loading site is also key to your user experience. Site optimization...

3 ways you can boost your SEO without writing any content

In the late 90s, search engine optimization (SEO) was just a set of techniques to game the search algorithms at the time. It was all about loading your site with keywords and getting backlinks to your site. Since that time, search algorithms have gotten a lot smarter, and among web professionals, the term SEO still sends shivers spines and elicits the response, "all you need for search optimization is good content." While good content is key to winning the search engine game, relevant content is even more critical. As search algorithms have advanced, they continue to redefine their ideas of...

Two Reasons Why We Chose Craft

For years, we've been an almost-exclusively ExpressionEngine (EE) development shop. We've completed dozens of project with EE, from small brochure sites, to e-commerce sites, to custom add-ons and more. We know it in and out. So when it came time to rebuild our own website, why did we switch? This is where you might expect us to wax eloquent about our religious conversion experience from ExpressionEngine to Craft. But it's not like that. Our switch came down to two simple reasons. We are strong proponents of the age-old adage, eat your own dog food. As a services company, we can't...